Universal Audio Hitsville EQ Collection

2 Motown Equalizer Plugins

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  • Regular price $299.00 80% off
  • $59.00
    USD
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Types of proof

Student

Student ID Card, Letter of enrollment, or similar

Teacher/Lecturer

Teacher ID Card, Lecturer ID Card, Payslip, Letter from the school/college

Education proof is submitted to the manufacturer and is accepted at their discretion.


The Basics

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It has 3 types of activations, iLok USB, iLok Machine, and iLok Cloud.

Different brands/products will offer different iLok methods. iLok USB is always an option, but the availability of iLok Cloud and iLok Machine methods is at the discretion of the software developer.


iLok Account

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iLok License Manager

To manage your iLok licenses, there is a dedicated app called iLok License Manager. This app is used to register, activate, and move your licenses between locations.

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iLok USB Key

iLok USB

This activation is stored on an iLok 2 or 3 USB key.

It is the best option for portability, if you frequently move between multiple machines, and offline use.


iLok Machine ID

Machine ID

This activation is stored locally on your computer.

While this is a convenient way to work offline, and does not require the additional cost of an iLok USB, there is the risk of a license being lost in the case of a drive failure.

This option also requires extra care when you upgrade to a new computer, the license(s) must be deactivated on your old machine first to ensure you do not lose them.


iLok Cloud

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This activation is based online, and requires a "cloud session" using the iLok License Manager.

It requires an active internet connection for the entire time you use the plugin(s).


Give Your Tracks the Sweet Sound of Motown

The Hitsville EQ Collection gives you the soulful tone of the custom‑built graphic equalizers that shaped the legendary Motown Sound.

Available only from Universal Audio, the Hitsville EQ Collection gives your tracks the rich sound of secret-sauce EQs used by everyone from The Supremes to Stevie Wonder and The Jackson 5.


Features

  • Get instant "Motown Sound" with the only EQ emulations officially licensed by the legendary Hitsville U.S.A. studio
  • Shape sounds quickly with a seven-band graphic EQ
  • Dial in rich-sounding vocal, drum, bass, and guitar tones with the same Equalizers used on Motown classics
  • Produce fuller stereo mixes using Hitsville's rare mastering EQ, custom "Motown Filters," and mid/side control

Included Versions

  • UAD Native - Runs on your Mac or PC without UA hardware (AAX, AU, VST3)
  • Apollo Realtime & UAD-2 - Runs accelerated on Apollo interfaces and UAD‑2 hardware (AAX, AU, VST2, and VST3)

Get the Tone of the Historic Motown Studio

The custom‑made gear built by Hitsville engineers was essential to Motown's rich, energized sound.

By thoroughly emulating the original Hitsville EQ units - with help from the technical engineers who made them - you can finally give your productions the same punchy, open sound heard on countless Motown hits.


Shape Sounds with a Simple Graphic EQ

From vocals and drums, to bass and keyboards, the Hitsville EQ plug‑in makes everything sound better with simple seven‑band equalization, giving your tracks the hit‑making frequencies that made Motown records jump out of the speakers.


Add Professional Shine with Motown's Classic Mastering EQ

Finish off your tracks with the world's only emulation of Hitsville's ultra-rare mid/side disk mastering EQ.

Hear how the legendary "Motown Filters" and half‑speed frequency settings give your productions the fat, vintage hi‑fi sound and energy of a classic single, hot off the Motown production line. Hitsville, indeed.


System Requirements

  • MacOS 10.15 Catalina and above
  • Officially supported up to MacOS 14 Sonoma
  • Windows 10 and above (64-bit only)
  • Intel, AMD, or Apple Silicon CPU
  • Free iLok account and iLok License Manager
  • iLok Cloud and iLok USB licensing methods are supported

Plugin Formats

  • UAD Native: AAX Native, AU, and VST3
  • Apollo & UAD-2: AAX Native, AU, VST2, and VST3
  • Crossgrade Proof

    This crossgrade is for owners of a competing DAW. To prove your DAW ownership, we require that you upload proof in the form of an image/PDF.


    Types of proof

    A copy of your purchase receipt for the original license or the most recent update/upgrade

    A screenshot of your product registration

    A photo of your package (either CD/DVD or printed manual), with the unique serial number included in the photo.